Why do Marvel movies have post-credit scenes? This is the question I asked myself today and I know the reason why, but I dug deep into the real purpose of these post-credits scenes we see in the MCU movies. To my surprise, I discovered something huge that I want to share. These post-credits scenes are benefiting Marvel Studios in great ways that you can ever imagine.
The Marvel Cinematic Universe kicked off after Iron Man became a big hit in 2008. Since then, the studios didn’t fail to include a post-credits scene and also a mid-credits scene in almost every movie that either teases an upcoming Marvel movie or sets up the groundwork for the next releases.
Here are all the reasons why Marvel movies have post-credits scenes:
To advertise upcoming Marvel releases
A short clip from an upcoming movie or a short clip about an upcoming movie does a tremendous job for Marvel Studios. For example in Iron Man 2, S.H.I.E.L.D. Agent Coulson visits Mexico to deal with a hammer that’s stuck Earth from space. Boom! People got excited to know Thor is coming to the theatres. A tease at Thanos at the end of The Avengers in 2012 had a long-lasting effect for the entire Infinity Saga up until Avengers: Endgame in 2019.
It’s a strategy to keep fans hooked
Remember the mid-credits scene in Spider-Man: Far From Home? It made fans go bonkers. Spider-Man’s real identity is no longer a secret, what happens to Peter Parker next, what does he do? I am hooked. The end-credits scene of the Disney+ series WandaVision shows Scarlet Witch mastering magic from Agatha’s Darkhold book and we hear the cries of her children in the background. What does this exactly mean? I don’t have a clear idea but I definitely am hooked to know what it means in the coming movies of the MCU.
Make the audience sit through credits roll
When you are watching a Marvel movie, you know you have to sit all the way through credits. All the fake and ‘pretending to be Marvel fans’ leave as soon as a Marvel movie ends, but the real fans sit and wait because they know something’s coming. But as an aspiring filmmaker, I know it is disrespectful to leave the movie hall as soon as the credits start rolling. Hundreds and thousands of people work to make a single movie, it’s not right to leave before the end of the credits.
Post-credits scenes are free publicity
Let me teach you a marketing lesson first. Advertising is done by a company to promote its product or service, whereas publicity is the by the customers who promote the product or service of a company without the involvement of the company. Post-credits scenes are a brilliant strategy by the minds behind Marvel projects. Companies spend so much money on advertising their products and most customers don’t do the necessary publicity to make brands go viral. But here, look at the number of YouTubers making videos explaining Marvel’s post-credits scenes and the number of blogs writing about them. It’s all good business.
Win more Disney+ subscribers
The post-credits scenes of Black Widow and the final episode of WandaVision are a good push up for Disney+. Yelena Belova getting recruited to kill Clint Barton is a set-up for the Hawkeye series and Monica Rambeau having to meet Nicky Fury is a set-up for the Secret Invasion series. These scenes are not promoting upcoming movies, but the upcoming Marvel series on Disney+. As we know Marvel is owned by Disney, maximum efforts will be done to gain more subscribers for the online streaming platform.
Now you might never feel the same about the post-credits scenes in an MCU film. It is a good business strategy to make more money and to keep fans awaited for new Marvel movies and Marvel TV shows.
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